7k77 Privacy Policy — How We Protect Your Data

1 Introduction

1.1 7k77 is an online betting and live casino platform serving players in Bangladesh. We are committed to protecting your privacy and handling your personal information with transparency, integrity, and appropriate care. This Privacy Policy applies to all services offered through the 7k77 platform, including sports betting, live casino games, slot games, fishing games, and all associated account management and payment functions.

1.2 This policy should be read alongside the 7k77 Terms & Conditions and Responsible Gaming Policy, both of which are available on this website. Where any conflict exists between this Privacy Policy and a more specific data-handling notice provided at the point of data collection, the more specific notice will take precedence for that particular processing activity.

1.3 We review and update this Privacy Policy periodically to reflect changes in our practices, technology, and applicable standards. The effective date at the top of this page indicates when the current version came into force. Continued use of the 7k77 platform after a material update constitutes acceptance of the revised policy.

2 Data We Collect

2.1 Information You Provide Directly

When you register a 7k77 account or use our services, you provide us with personal information including:

• Full legal name as it appears on your national identity document;
• Date of birth (used to verify that you are aged 21 or above);
• Residential address within Bangladesh (city, district, postcode);
• Mobile phone number registered in your name;
• Email address (where provided);
• Username and encrypted account password;
• Payment account identifiers (bKash number, Nagad number, Rocket number, bank account name — but never your full PIN or password for those services);
• KYC documents including National Identity Card (NID), passport, or equivalent photo ID, and supporting address documentation such as a utility bill or bank statement.

2.2 Information Collected Automatically

When you access and use the 7k77 platform, we automatically collect certain technical and behavioural data, including:

• IP address and approximate geographic location derived from it;
• Device type, operating system, and browser version;
• Pages visited, features used, and time spent on the platform;
• Betting and gaming activity logs, including games played, stakes placed, and outcomes;
• Session start and end times (used in part for responsible gaming monitoring);
• Referral source (how you arrived at the 7k77 platform).

2.3 Information from Third Parties

In limited circumstances, 7k77 may receive personal information about you from third parties, including identity verification service providers during the KYC process, payment processors confirming the status of a transaction, and fraud prevention databases. We use such information solely in connection with the purpose for which it was received.

3 How We Use Your Data

3.1 7k77 uses the personal data we collect for the following purposes:

3.2 We do not use automated decision-making processes that produce legal or similarly significant effects on players without human review. Where automated systems flag an account for fraud or responsible gaming concerns, a member of the 7k77 compliance team reviews the case before any restrictive action is taken.

4 Legal Basis for Processing

4.1 7k77 processes personal data on the following legal bases:

• Contractual necessity: Processing required to fulfil our obligations under the account agreement with you — including account management, payment processing, and customer support.
• Legal obligation: Processing required to comply with applicable legal requirements, including anti-money laundering checks, KYC identity verification, and financial record-keeping obligations.
• Legitimate interests: Processing conducted to pursue 7k77's legitimate business interests where those interests are not overridden by your data protection rights — including fraud prevention, platform security, and responsible gaming monitoring.
• Consent: Processing carried out on the basis of your freely given, specific, and informed consent — including sending you marketing communications and using non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5 Sharing Your Data

5.1 7k77 does not sell, rent, or trade personal data to third parties for their own marketing or commercial use under any circumstances.

5.2 We share personal data with the following categories of third-party service providers, solely to the extent necessary to deliver the 7k77 service:

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, and other approved payment partners receive only the transaction data necessary to process a specific payment;
• Game content providers: Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, Ezugi, and similar studios may receive anonymised session identifiers to facilitate game delivery — they do not receive your full name, address, or payment details;
• Identity verification services: Third-party KYC providers receive uploaded identity documents solely for the purpose of verifying your identity and age as required by our terms;
• Fraud prevention and security providers: Providers of fraud detection software and IP intelligence services may receive technical data including IP address and device fingerprints to assess transaction risk;
• Cloud infrastructure and hosting providers: Data may be stored on secure cloud infrastructure operated by reputable providers who are bound by data processing agreements with 7k77.

5.3 All third-party service providers are required to process your data only in accordance with 7k77's instructions and are contractually prohibited from using it for any other purpose.

5.4 7k77 may disclose personal data to law enforcement, regulatory authorities, or courts where we are required to do so by law, or where disclosure is necessary to protect the rights, property, or safety of 7k77, its players, or the public.

6 Cookies & Tracking Technologies

6.1 The 7k77 platform uses cookies and similar tracking technologies to deliver a functional, personalised, and secure user experience. Cookies are small text files stored on your device when you visit the platform.

6.2 7k77 uses the following categories of cookies:

• Strictly necessary cookies: These are required for the platform to function and cannot be switched off. They include session authentication tokens, security cookies, and load-balancing cookies. No consent is required for these.
• Functional cookies: These remember your preferences such as language settings, preferred game categories, and responsible gaming limit settings. Disabling them may impair some features of the platform.
• Analytics cookies: These help us understand how players use the 7k77 platform in aggregate — which pages are visited most frequently, where players encounter errors, and how navigation flows are used. Analytics data is anonymised before processing.
• Marketing cookies: Used with your consent to deliver relevant promotional content about 7k77 bonuses, cricket betting events, and festival promotions. You may opt out at any time via account settings.

6.3 You may control cookie preferences through your browser settings. Blocking all cookies will prevent some parts of the 7k77 platform from functioning correctly, including account login and the game lobby.

7 Data Security

7.1 7k77 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the 7k77 platform;
• One-way cryptographic hashing for account passwords — 7k77 staff cannot view your password in plain text;
• Role-based access controls limiting staff access to personal data to those with a legitimate operational need;
• Regular security audits and vulnerability assessments of the platform infrastructure;
• Intrusion detection systems monitoring for unauthorised access attempts;
• Secure, encrypted storage for KYC documents with strict access logging.

7.2 Despite these measures, no online platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 7k77 will notify affected players without undue delay and take all reasonable steps to contain and remediate the breach.

7.3 Players play an important role in keeping their accounts secure. We strongly recommend using a unique, strong password for your 7k77 account, enabling any available two-factor authentication, and logging out after each session — especially when using a shared or public device.

8 Data Retention

8.1 7k77 retains personal data only for as long as is necessary for the purposes for which it was collected, and in accordance with applicable legal and regulatory requirements. The following standard retention periods apply:

• Active account data: Retained for the full duration of the account relationship;
• Account data following closure: Retained for a minimum of five (5) years after account closure to satisfy financial record-keeping obligations;
• Transaction records: Retained for up to seven (7) years to comply with anti-money laundering and audit requirements;
• KYC documents: Retained for five (5) years following the end of the account relationship, or longer if required by applicable law;
• Customer support communications: Retained for three (3) years following resolution of the relevant query;
• Marketing consent records: Retained until consent is withdrawn, then deleted within 90 days;
• Anonymised analytics data: May be retained indefinitely as it cannot be linked back to an individual.

8.2 Where data is no longer required for any legitimate purpose, 7k77 will securely delete or irreversibly anonymise it.

9 Your Rights Over Your Data

9.1 As a 7k77 player, you have the following rights with respect to your personal data. To exercise any of these rights, contact the 7k77 support team using the details in Section 14.

• Right of access: You may request a copy of the personal data 7k77 holds about you. We will provide this within 30 days of a verified request.
• Right to rectification: If any personal data we hold is inaccurate or incomplete, you may ask us to correct it. Corrections to KYC-verified fields may require re-submission of supporting documentation.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where processing was unlawful. This right is subject to our legal obligation to retain certain records for specified periods.
• Right to restriction: In certain circumstances, you may ask us to restrict processing of your personal data while a dispute or complaint is resolved.
• Right to data portability: Where processing is based on your consent or contractual necessity, you may request a machine-readable copy of the personal data you provided to us.
• Right to withdraw consent: Where processing is based on consent (such as marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
• Right to object: You may object to processing carried out on the basis of legitimate interests. We will cease that processing unless we can demonstrate compelling legitimate grounds that override your interests.

9.2 7k77 will not charge a fee for handling data rights requests made in good faith. We may ask you to verify your identity before processing a request to ensure data is not disclosed to an unauthorised party.

10 Children & Minors

10.1 The 7k77 platform is strictly intended for individuals aged 21 and above. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that an account has been registered by or on behalf of a person under 21, we will immediately suspend the account, void all associated bets and bonuses, return any deposited real-money funds to the verified payment source, and permanently delete the data collected.

10.2 If you believe that a minor has registered an account on the 7k77 platform using false information about their age, please contact the support team immediately. We take underage gambling extremely seriously and will act on all credible reports without delay.

11 Marketing Communications

11.1 With your consent, 7k77 may send you promotional communications regarding bonuses, seasonal festival offers (including Eid, Pohela Boishakh, and Victory Day promotions), cricket betting events such as the BPL and T20 World Cup, new game releases, and platform updates. These communications may be delivered via SMS to your registered mobile number or via push notifications within the platform.

11.2 You may opt out of marketing communications at any time by:

• Updating your communication preferences in the Account Settings section of the 7k77 platform;
• Replying STOP to any SMS communication from 7k77;
• Contacting the 7k77 support team and requesting removal from all marketing lists.

11.3 Opting out of marketing communications does not affect the delivery of essential account communications such as transaction confirmations, KYC requests, security alerts, or responsible gaming notifications — these are sent regardless of marketing preference as they are necessary for the operation of your account.

12 Third-Party Links

12.1 The 7k77 platform does not include links to external third-party websites. However, where game content is delivered via an embedded interface from a third-party provider (such as Evolution Gaming, Pragmatic Play, or Spribe), that content is governed by the provider's own privacy practices in addition to this policy. 7k77 selects game providers that meet acceptable data protection standards and are bound by contractual data processing obligations.

12.2 7k77 accepts no responsibility for the privacy practices of any third party whose software or services are accessed by you independently and outside the 7k77 platform environment.

13 Policy Updates

13.1 7k77 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, new regulatory requirements, or the introduction of new platform features that involve personal data processing. Where changes are material, we will notify registered players via SMS or a prominent notice upon next login at least 7 days before the revised policy takes effect.

13.2 The effective date displayed at the top of this page indicates the version currently in force. We recommend that players review this policy periodically to stay informed of how their personal data is being handled.

13.3 If you disagree with a material change to this Privacy Policy, you have the right to request account closure and deletion of your data, subject to the retention obligations described in Section 8.

14 Contact Us

14.1 If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7k77 handles your personal data, you may contact our support team through the following channels:

• Email: support at 7k77.io (plain text — not a clickable link)
• Live Chat: Available 24 hours a day, 7 days a week directly within the 7k77 platform
• WhatsApp: Available 08:00–24:00 Bangladesh Standard Time (BST, UTC+6)

14.2 For questions specifically relating to your rights under this policy (access, rectification, erasure, portability, or objection), please clearly state "Data Rights Request" in your message subject or opening line so your query is directed to the correct team without delay.

14.3 For further information about your account's terms of use, please visit the Terms & Conditions page. For guidance on responsible gambling tools including deposit limits and self-exclusion, please visit the Responsible Gaming page.